Team Bios

Baird Private Equity is one of the only private equity firms with the breadth and depth of global experience and resources focused on the lower middle market. The Baird Private Equity team includes 75 investment and operating professionals operating in 10 offices in five countries across the globe. Baird Private Equity is sector focused with deep industry knowledge and a successful track record of investing in Business Services, Manufactured Products and Healthcare/Life Sciences. Over forty investment professionals in the United States, Europe and Asia are complemented by 10 operating partners and senior advisors. Our dedicated team of over 20 operating professionals in Bangalore, Beijing, Hong Kong and Shanghai, allow us to provide our portfolio companies with unique access to Asia sales/distribution, sourcing, and manufacturing opportunities.
 
 
         
Hock Goh
Partner
Huaming Gu
Partner
Brett H. Tucker
Partner
Helen Lin
Associate
Bruce Allen
Senior Advisor & Chairman of Investment Committee
 
 
         
Peter K.K. Chung
Operating Partner
       
 
 
 
 
 
  Hock Goh

Partner
+86.10.6479.5151

Hock Goh is a Partner of Baird Capital Partners Asia. Prior to joining Baird, he served as the President of Schlumberger Sema's Network & Infrastructure Solutions business, having global responsibility for Schlumberger's Network and Infrastructure services. During his 24-year career with Schlumberger, Hock also served as President of Schlumberger Asia Pacific, where he was responsible for the integration of the Sema businesses into the organization, as well as all of the technology and oilfield businesses of Schlumberger in Greater China. Hock was responsible for $800 million in revenue and more than 2,000 employees spread across 17 countries. He also served as the President of Schlumberger Test & Transactions Asia Pacific and was responsible for localizing manufacturing of smart cards and terminals in China via several joint ventures. Prior to joining Schlumberger, Hock was an officer in the Singapore Armed Forces. Hock serves as an Independent Director of Thiss Technologies Pte Director of Xaloy Holdings and Chairman of NetGain Systems Pte He received his Mechanical Engineering degree from Monash University in Melbourne, Australia.
 
 
 
 
  Huaming Gu

Partner
+86 21 6101 0233

Huaming Gu is a Partner with Baird Capital Partners Asia. Prior to joining Baird, Huaming was a Senior Vice President at EQT Partners Asia Limited, a Greater China-focused buyout fund. Previously, Huaming was the General Manager of Greater China sales and marketing at General Electric Advanced Materials Automotive in Shanghai, responsible for growing GE’s plastics business in China’s automotive markets. Huaming also worked for Emerson Electric in strategic planning and business acquisition and development. From 1992 to 1996, he was an investment banking associate at Hilliard Lyons Huaming holds an MBA from the University of Kentucky and a Bachelor of Arts degree in Philosophy from the People’s University of China in Beijing.
 
 
 
 
  Brett H. Tucker

Partner
+86 21 6101 0230

Brett Tucker focuses on investment opportunities in the Manufactured Products sector. Prior to joining Baird in 2003, Brett spent three years in Shanghai with Pacific Rim Resources, providing investment advisory and market entry strategy services to U.S. and European multinational clients seeking to expand their business in Asia. Brett also spent three years in operating, management and business development roles at a California-based technology company, Telephia Brett earned a BA in International Relations from the University of Pennsylvania. He also earned an MBA from the Wharton School and an MA in International Studies with a focus on East Asia from the Joseph H. Lauder Institute of the University of Pennsylvania. He speaks Mandarin Chinese.
 
 
 
 
  Helen Lin

Associate
+86 21 6101 0229

Helen Lin is an Associate with Baird Capital Partners Asia. She previously was a Senior Financial Analyst for Baird Investment Banking, providing analytical support on equity offerings, mergers and acquisitions, and other financial advisory services. Prior to that, Helen spent two years at Houlihan Lokey Howard & Zukin as a Financial Analyst. Helen graduated summa cum laude from the Business Honors Program of the University of Texas at Austin with a BBA in Finance and a minor in French. She speaks fluent Mandarin Chinese.
 
 
 
 
  Bruce Allen

Senior Advisor & Chairman of Investment Committee

Bruce Allen is the former CEO of AIF Capital Ltd., a Hong-Kong based registered investment adviser that managed two private equity funds, the Asian Infrastructure Fund (AIF I) and Russell AIF Asia II (AIF II). AIF I was a US$780 million fund that made direct investments across Asia in the transportation, telecommunications, and power sectors. AIF II was a $100 million generalist private equity fund invested in a variety of businesses with assets in China, India, Singapore, South Korea, and Taiwan. AIF Capital also managed over $200 million in co-investments in both funds. AIF Fund II had a similar investment profile to BCPA. As CEO of Fund II, Bruce raised, oversaw the deployment of and monitored the fund, which is on track to deliver over 40% net IRRs. Bruce also served on the Board of Directors of a number of AIF portfolio companies across Asia. Bruce is currently a Director, and serves on the Investment Committee of Azure Fund Managers Ltd a fund-of-funds investment manager with nearly $1 billion under management. He also is active as a private direct investor. Prior to AIF, Mr. Allen held positions at Frank Russell Company (a U.S.-based investment firm), with First Boston Corporation (a Wall Street investment bank), and with Cummins Engine Company. Mr. Allen, a Chartered Financial Analyst, holds a M.B.A. from Stanford Graduate School of Business, as well as a M.S. in Mechanical Engineering and a B.S. in Agricultural Engineering, summa cum laude, both from the University of Illinois, U.S.A.
 
 
 
 
  Peter K.K. Chung

Operating Partner
+852.2827.8822

Peter joined BPE in 2003 as an operating partner working with portfolio companies to develop distribution and sourcing strategies in Asia. Peter oversees BAL from the China perspective. Peter served as President of Racing Champions Limited (“RCL”) from 1996 through 2003, the Hong Kong-based subsidiary of RC2 Corporation (NASDAQ: RCRC). Peter formed RCL's predecessor in 1989 to handle the overseas operating activities of RC2’s Asian manufacturing requirements. Prior to 1989, Peter founded and operated Deles International Ltd., a manufacturer and marketer of consumer products exported to the U.S., Japan and Europe.
 
 
 
 
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